Wednesday, April 29, 2009

Touchy Cellphone Users Spur Sales

According to Wirefly, sales of touchscreen devices have grown 56% from the fourth quarter of 2008 to the first quarter of 2009 and currently account for 38% of its cell phone sales. Two factors are driving the sharp increase in popularity of touchscreen phones: The increased choice of touchscreen devices from virtually every wireless manufacturer and its affordability for even the most budget-conscious consumer.

“The mobile industry has embraced the touchscreen,” said Andy Zeinfeld, CEO of Simplexity, parent company of Wirefly. “Consumers are in love with the fluid interface. Many find the touchscreen cell phone easier to learn and easier to navigate than its push-button counterpart. With a simple flick, tap or swipe of a finger, users can quickly glide, zoom and flip through web pages, documents, emails and photo albums.”

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