Handset Market Not Hit As Hard As Expected

According to ABI Research, consumers did not cut back too much in purchasing handsets during the first quarter of 2009 which is good news. Handset vendors shipped 258 million handsets by the end of the quarter which represents an 11% year-over-year decline. This significantly exceeded the previous forecast of 253.5 million.

ABI has introduced a note of mild optimism in its handset forecasts for YE-2009, revising them from -8.4% to -8%. Samsung and LG demonstrated healthy gains to take their market shares to 17.8% and 8.8%, respectively. Another star performer was RIM which raised its share to 3.0% due largely to the success of its Blackberry Bold. It is a little curious that Apple’s market share is just 1.5% given the success of its AppStore. As popular as the iPhone3G has been, increased competition in the touchscreen segment and a lack of product differentiation may be dampening demand. ABI Research expects that by 2H-2009 the iPhone3G will have one or more siblings. That will allow Apple to accelerate growth.

Nokia was beaten out by SonyEricsson for showing the largest contractions (their shares now stand at 36.2% and 5.6%). Nokia will breathe a sigh of relief once its latest smartphone, the N97, enters the market. Nokia has had a fair amount of success with the E71 but needs to beef up its touchscreen product lines. While Sony-Ericsson has the Experia smartphone line-up, the firm’s exposure to the feature phone segment was squeezed more than other handset sectors. While feature phones serve many needs in the market, operators have been especially keen to snap up smartphone stock and were cooler on the Ultra-Low Cost and feature phone orders.

ABI says that despite the positive signs, the industry should be cautious. The IMF has issued another sharp downgrade to its global outlook. Unemployment figures are also likely to continue creeping up. Buyers in the developed world are still concerned about debt and job security. Developing economies are expected to take a hit on the credit side which could have knock-on consequences on credit lines for purchases and stock levels.