This market insight report compares Q3 shelfshare trends in smartphone and non-smartphone markets across the world. The analysis was carried out using SpecTRAX, from Strategy Analytics which covers 13,000 handset models from 140 network operators in 31 countries.
This month’s shelfshare report uses data from Q3 2011 to reveal:
- Smartphones accounted for 49% of global shelfshare with non-smartphones accounting for 46% of operator shelfshare.
- Smartphone presence in operator portfolios has doubled in three years and now the market is dominated by big brands. Mobile phone portfolios are being filled up with smartphones, tablets and USB dongles at all price points.
- The top five global smartphone shelfshares were held by Nokia at 22%, Samsung 17% and then HTC, RIM and Sony Ericsson each had around 10%. Together they occupied 75%.
- Samsung and Nokia also dominated non-smartphone global shelfshare at 27% and 22% respectively. Their nearest competitor was LG which achieved 14%.
- The regional analysis showed extremely different smartphone shelfshare trends in terms of the top ten market leaders outside of Europe. Top of the charts were RIM in North America at 27%, Nokia 22% of South America, Sharp 19% in Japan and Samsung with 20% in South Korea.