Wednesday, May 25, 2011
Advice for IMS2011?
There's only 12 days left until IMS2011 in Baltimore. I've been looking forward to this event since I was hired as MWJ's staff editor in April. But as the event draws near, I am starting to think about what I need to do to prepare and what my strategy should be for getting the most out of the show. Publisher Car Sheffres has already given me some good advice -- don't buy a new pair of shoes the day before the trip. Carl told me he did just that before his first trade show (in 1988 in NYC) and ended up spending every night in his hotel room with his shoes off and his aching feet up. If anyone has any more advice about getting ready for the show, please comment.